Meeting/Event Information

Learn how to investigate a new form of fraud that has been dubbed the 21st Century's drug trade, and that, in dollar terms dwarfs many other forms of financial crime: Digital Ad Fraud.

Dr. Fou, a Cybersecurity and Ad Fraud Investigator will explain what digital art fraud is, why it is so popular with organized crime and how fraudsters use automated software -- aka "bots" -- across millions of websites and mobile apps to load trillions of ads. But how do they get the money? Why hasn't this been caught and stopped already? And are the dollars involved larger than bank fraud, counterfeit goods, and illicit drugs? Dr. Fou will also explain the link between "ad fraud" and "fake news" websites spreading disinformation.

Join the SPI community via Zoom on May 21, 2020, 07:00 PM Eastern Time (US and Canada). Members have received a link by e-mail. Non-members can e-mail SPI Vice President Emmanuelle Welch for a link and password. This event is FREE. SPI members can obtain 1 CPE credit for attending.

Join us at 6:30 PM for the usual "Happy hour" hosted by SPI Social Director Charles-Eric Gordon.

Dr. Augustine Fou is an industry-recognized thought leader in digital strategy and integrated marketing, and former Chief Digital Officer of Omnicom's Healthcare Consultancy Group, a $100 million agency group serving pharma, medical device, and healthcare clients. Dr. Fou has over 25 years of management consulting experience and hands-on experience helping clients create and optimize marketing across traditional and digital channels. Dr. Fou taught digital strategy and integrated marketing at Rutgers University and NYU's School of Continuing and Professional Studies. Dr. Fou completed his PhD at MIT in Materials Science and Engineering at the age of 23. He started his career with McKinsey & Company and previously served as SVP, digital strategy lead, McCann/MRM Worldwide.